Case Study: How Acme Corp 3x Their Leads with Multi-Channel Marketing

A deep dive into a multi-channel campaign that utilized WhatsApp broadcasts and retargeting ads to triple lead generation.

The Challenge

Acme Corp, a B2B software company, was struggling with fragmented marketing efforts. Their email campaigns had declining open rates, their social media presence was inconsistent, and they weren't leveraging messaging apps at all.

Their marketing team was using five different tools, leading to data silos and inconsistent customer experiences. They needed a unified approach.

The Solution

After migrating to PostDog, Acme Corp implemented a coordinated multi-channel strategy:

Phase 1: Audience Segmentation

Using PostDog's unified contact management, they created detailed segments based on:

• Industry vertical
• Company size
• Engagement history across all channels
• Purchase intent signals

Phase 2: WhatsApp Broadcast Campaign

For their highest-intent segments, they launched a WhatsApp broadcast campaign:

• Personalized product demos delivered via WhatsApp video
• Quick-reply buttons for easy scheduling
• Automated follow-up sequences

"WhatsApp gave us a 98% open rate compared to our 18% email open rate. It was a game-changer for reaching busy executives." - Marketing Director, Acme Corp

Phase 3: Social Media Retargeting

Using PostDog's social media integration, they created retargeting audiences from:

• WhatsApp message readers who didn't respond
• Email clickers who didn't convert
• Website visitors from all channels

Phase 4: Email Nurture Sequences

Long-term nurture campaigns for prospects not yet ready to buy, with content tailored to their engagement patterns across channels.

The Results

Key Takeaways

• Unified data is power: Having all customer interactions in one place enabled smarter targeting.
• Channel diversity matters: Different prospects prefer different channels—meet them where they are.
• Automation scales impact: What once required a team of 5 now runs automatically.
• Consistency builds trust: The same message across channels reinforced brand recognition.

Ready to achieve similar results? Start your free trial of PostDog and see how unified marketing can transform your lead generation.