Elena Torres
Content Strategist at PostDog
Elena started her career in digital journalism before moving into content marketing for enterprise software companies. She has a particular interest in how businesses in emerging markets, especially India, Southeast Asia, and LATAM, use messaging apps as their primary customer communication channel. At PostDog, she writes long-form industry pieces on ROI measurement, cross-channel attribution, and the human side of marketing automation.
Areas of Expertise
Articles by Elena
Technical
Email Deliverability 101: Stay Out of Spam in 2026
SPF, DKIM, DMARC setup, list hygiene best practices, content optimization, and sender reputation monitoring. Updated for 2026.
Marketing
The Psychology of Copywriting: Words That Convert
Master headline formulas, loss aversion tactics, social proof strategies, and CTA optimization with real before-and-after examples.