WhatsApp Business API

WhatsApp CRM &
Business Messaging

Send broadcasts, automate replies, and manage WhatsApp conversations at scale. The most powerful way to reach your customers where they spend the most time.

Everything you need for WhatsApp marketing

Manage conversations, send campaigns, and automate responses from one unified inbox.

Why WhatsApp CRM is different from every other channel

Email open rates have hovered between 20–25% for a decade. WhatsApp messages are read by over 90% of recipients, usually within three minutes of delivery. That gap is not a footnote, it is the single most important number in modern customer communication, and it explains why smart marketing teams are rebuilding their outreach strategy around WhatsApp as the primary channel rather than a nice-to-have add-on.

PostDog gives you the full power of the WhatsApp Business API, broadcast to unlimited contacts, deploy multi-step automation, run a shared team inbox, and measure performance in depth, wrapped in an interface that your marketing manager can use on day one without any developer support. Whether you are replacing a clunky shared phone, graduating beyond the 256-contact broadcast ceiling of the free Business App, or centralising WhatsApp alongside your email and social channels, PostDog meets you exactly where you are.

Bulk Broadcast Campaigns

Send personalized WhatsApp messages to thousands of contacts at once using Meta-approved templates with dynamic variable substitution. Schedule broadcasts for optimal delivery windows, segment your audience before you send, and watch delivery metrics update in real time, all from a single campaign dashboard. Unlike the standard WhatsApp Business App capped at 256 recipients, PostDog connects directly to the WhatsApp Business API so your list size is never a constraint.

  • Send to unlimited contacts with template variables
  • Schedule campaigns for optimal delivery times
  • Track open rates, replies, and conversions
  • Segment by tag, purchase history, or custom field before sending
Summer Sale Campaign ● Sending…
Broadcast · Started 2 min ago
3,240
Sent
3,180
Delivered · 98%
2,203
Read · 68%
486
Replied · 15%
Hi {{name}}, your exclusive offer is waiting! 🎉 Get 30% off your next order.
View Offer Opt Out

Automated Replies & Chatbots

Set up instant auto-replies for common queries, welcome messages, and out-of-hours notifications, so every contact gets an immediate acknowledgement regardless of when they write. Build keyword-triggered flows that answer FAQs, collect lead details, or walk a customer through a product catalogue without any agent involvement. When a conversation needs a human touch, the bot hands off cleanly to a live agent with full context already in view, so customers never have to repeat themselves.

  • Keyword-triggered automatic responses
  • Welcome & away message scheduling
  • Seamless handoff to live agents when needed
  • Multi-step conversation flows with branching logic
J
Jane Cooper
online
What are your store hours?
10:14 AM
⚡ Bot
We're open Mon–Sat 9am–8pm. Can I help you with anything else?
Browse Products Talk to Agent
10:14 AM ✓✓
Talk to Agent
10:14 AM
↗ Handing off to support team…
👤 Priya joined the conversation

Contact Management & Segmentation

Organize your entire WhatsApp audience with tags, custom fields, and smart dynamic segments that update automatically as contact behaviour changes. Import thousands of contacts via CSV with field mapping, or sync directly from your CRM so your list is always current. Precise segmentation means the right message reaches the right person, whether that's VIP customers, trial users who haven't converted, or leads from a specific campaign source.

  • Tags, labels, and custom fields for contacts
  • CSV import and export with field mapping
  • Dynamic segments based on conversation history
  • Opt-out management and GDPR-compliant contact records
Contacts 2,847 total
Search contacts…
VIP 🏆 Trial Cart Abandoned
SR
Sara Rathi
+91 98765 43210
VIP
AK
Arjun Kapoor
+91 87654 32109
New
PM
Priya Mehta
+91 76543 21098
At-risk
RN
Rahul Nair
+91 65432 10987
Trial
2,847 contacts · 3 segments active

Rich Media Messages

Go beyond plain text and deliver the kind of rich, interactive experience customers expect from a modern brand. Share product images, demo videos, invoice PDFs, or interactive list menus, all natively inside the WhatsApp thread your customers already have open. Interactive buttons let recipients tap a reply, book an appointment, or visit a product page without ever leaving the chat, which dramatically shortens the path from conversation to conversion.

  • Images, videos, PDFs, and location sharing
  • Interactive buttons and quick reply templates
  • Product catalog cards with direct purchase links
  • List messages for menus, FAQs, and option pickers
K
Kavya Singh
online
Do you have the running shoes in stock?
11:32 AM
Air Runner Pro
₹3,499
Available in sizes 7–11
Add to Cart See More
11:33 AM ✓✓
Type a message…

Team Inbox & Live Chat

Scale your support and sales teams without chaos, multiple agents work from a single shared WhatsApp inbox with clear ownership at every step. Conversations are routed to the right agent based on skills, availability, or round-robin rules, and a built-in collision detection system ensures two agents never type into the same thread at the same time. Supervisors get a full bird's-eye view of queue depth, response times, and individual agent activity so they can step in exactly when needed.

  • Agent assignment & skill-based routing
  • Conversation tagging and internal notes
  • Collision detection so two agents never reply at once
  • Supervisor view with full conversation history
Team Inbox 12 open
AM
Anita Mukherjee 10:21 AM
I'd like to know about the refund policy…
Priya
VT
Vikram Tiwari 9:47 AM
Order #4421 hasn't arrived yet, could you…
Rahul
NB
Neha Bose 9:05 AM
Hi, I want to upgrade my subscription plan
Unassigned
3 agents online

Green Tick Verification

The green tick badge from Meta signals to recipients that your business is legitimate, and that trust translates directly into higher open rates and more replies. PostDog walks you through every step of the application process, checks your eligibility before you apply so you don't waste time on a doomed submission, and handles any compliance follow-up with Meta on your behalf. Once verified, your business display name appears prominently in every conversation you initiate, reinforcing brand credibility at scale.

  • Verified badge increases trust and open rates
  • Step-by-step Meta application assistance
  • Eligibility check before applying
  • Ongoing compliance support post-verification
P
PostDog
Verified Business
Business Manager verified
Phone number connected
Meta review passed
VERIFIED

WhatsApp Analytics

Stop guessing and start optimising with full visibility into every layer of your WhatsApp operation, from campaign delivery rates down to individual agent response times. The analytics dashboard surfaces which broadcast messages drive replies, which agents close conversations fastest, and which hours your customers are most active so you can staff and schedule accordingly. CSAT scores collected automatically at conversation close give you a continuous feedback loop without any manual effort.

  • Delivery, read, and reply rate per campaign
  • Agent performance dashboard
  • Busiest hours heatmap for smarter scheduling
  • CSAT score tracking at conversation close
WhatsApp Analytics, Last 7 days
68% Read rate
15% Reply rate
4.2min Avg response
Mon Tue Wed Thu Fri Sat Sun
Best hour: 10am–11am · 34% higher open rate
Top campaign: Summer Sale · 486 replies

How it compares to the WhatsApp Business App

The personal WhatsApp Business App works for solopreneurs. Once you need a team, automation, or volume, you need the API, and PostDog is the fastest way to get there.

Capability WhatsApp Business App PostDog (API)
Users / Agents 1 Unlimited
Broadcast recipients 256 contacts Unlimited
Automation Manual only Full flow builder

What teams use it for

PostDog's WhatsApp CRM is built for any team that relies on direct messaging to drive revenue or service customers.

E-commerce order updates

Send automated order confirmations, shipping notifications, and delivery alerts that reach customers on the channel they actually read.

Education admissions follow-ups

Nurture prospective students through the admissions funnel with timely reminders, document checklists, and personalised counsellor messages.

Real estate lead qualification

Qualify inbound property enquiries automatically, then hand the warmest leads to agents for a personal follow-up, all without a single manual message.

Healthcare appointment reminders

Reduce no-shows with automated appointment reminders, easy rescheduling via WhatsApp reply, and post-visit care instructions sent directly to patients.

Works with the tools you already love.

PostDog connects to your CRM, store, payment gateway, and hundreds of other apps. Your data flows automatically, no manual imports, no duplicate work.

Sync contacts, trigger messages on order events, post payment links, and pipe every conversation into your existing stack.
HubSpotSync contacts, trigger drips from deal stages
SalesforceTwo-way lead sync, activity logging
Zoho CRMContact sync, campaign attribution
PipedriveAuto-follow-up from pipeline moves
ShopifyCart recovery, order updates on WhatsApp
WooCommerceOrder events to WhatsApp, email
MagentoCatalog sharing, back-in-stock pings
BigCommerceAbandoned cart & shipping alerts
StripePayment links inside WhatsApp chats
RazorpayUPI, cards, wallets, all in chat
PayUTrack completions in real time
Zapier500+ pre-built zaps
MakeVisual automation, unlimited scenarios
n8nSelf-host your automations
SlackRoute escalations to the right channel
FreshdeskTickets from WhatsApp, automatically
IntercomUnified conversation history
Google AnalyticsCampaign conversions in GA4
MixpanelEvent-level attribution across channels
480 morePlus an open API & webhooks for anything else

Don't see your tool? PostDog's open API and webhooks connect to virtually anything. →

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