Strategies, guides, and industry updates to help you master multi-channel marketing.
Car showrooms, jewellery shops, clinics, restaurants, schools — discover how local businesses use WhatsApp API to automate follow-ups, send bulk campaigns, and grow revenue.
The PostDog Blog is where our team shares what we learn building and using a unified marketing platform every day. We cover four core areas: Strategy (how to plan and measure multi-channel campaigns), Guides (step-by-step tutorials for WhatsApp, social media, and email marketing), Technical (API integrations, automation flows, and developer deep-dives), and Industry (platform news, case studies, and emerging trends worth tracking).
Every article is written by Soma Sundaram, Founder & CEO of PostDog, drawing from real experience building and growing a multi-channel marketing platform.
Every article is written for practitioners who are already running marketing programs and want to get more out of them, not for beginners reading a glossary. Expect specific numbers, real examples, and recommendations you can act on this week. New articles are published weekly; subscribe to the newsletter at the bottom of this page to get them in your inbox as soon as they're live.
Strategy
Honest side-by-side comparison of PostDog and YCloud, pricing, features, multi-channel support, and which platform suits which business type in 2026.
Guides
Everything you need to know about WABA setup, green tick verification, message templates, automated flows, and pricing. Updated for 2026.
Strategy
Vanity metrics are out. Learn which KPIs actually correlate with revenue, with benchmarks and formulas for engagement rate, CTR, conversion rate, SOV, and CAC.
Technical
SPF, DKIM, DMARC setup, list hygiene best practices, content optimization, and sender reputation monitoring. Updated for 2026.
Guides
Step-by-step guide to setting up a WhatsApp CRM for your small business. Covers setup, automation, templates, and ROI measurement.
Marketing
Master headline formulas, loss aversion tactics, social proof strategies, and CTA optimization with real before-and-after examples.