Email Marketing

Email Marketing
Campaigns & Automation

Send broadcast campaigns, behaviour-triggered drips, and transactional emails, all from the same platform you already use for WhatsApp and social. One audience, one dashboard, zero context-switching.

Everything you need for email that converts

Stop sending one-size-fits-all blasts. PostDog gives you the tools to send the right email to the right person at exactly the right moment.

Why email still matters, and how to make it work harder

Email delivers an average 42:1 return on investment, yet most teams waste that potential on generic blasts that land in junk folders or get ignored. The problem isn't the channel, it's the approach. PostDog changes that with smart segmentation that groups contacts by behaviour and purchase history, behaviour triggers that fire the right message the moment something relevant happens, and cross-channel data pulled from your WhatsApp conversations and social interactions, so every email you send is relevant, timely, and personal.

PostDog is the only platform that connects email with WhatsApp broadcasts and social scheduling under one roof, so your audience data, contact lists, and performance reports are fully unified. When a contact replies to your WhatsApp broadcast, that signal feeds back into your email segments. When someone clicks a link in your email, you can trigger a WhatsApp follow-up. One platform, every channel, no data silos.

Drag-and-Drop Email Builder

Build stunning emails without writing a line of code. Drag in images, buttons, dividers, and text blocks. Start from 50+ conversion-optimised templates or begin from a blank canvas. Every template is fully responsive and renders correctly across Gmail, Outlook, Apple Mail, and all major clients.

  • 50+ pre-built responsive templates
  • Live preview across email clients
  • Custom brand fonts and colour palette
  • Reusable content blocks saved to your library
Email Builder
Blocks
Text
Image
Button
Divider
Social
Summer Sale
Up to 40% off, this weekend only
Hero image
Hi {{first_name}}, our biggest sale of the year is here. Shop handpicked deals across all categories before Sunday midnight.
Shop Now

Behaviour-Triggered Drip Sequences

Set up automated email sequences that fire based on what your contacts actually do, not just when they joined your list. Welcome new subscribers, re-engage users who haven't opened in 30 days, recover abandoned carts, or celebrate customer anniversaries, all running on autopilot 24/7.

  • Trigger on sign-up, purchase, page visit, or inactivity
  • Multi-step sequences with time delays
  • Branch logic based on opens, clicks, or custom events
  • Pause or modify live sequences without losing subscribers in flow
Welcome Sequence ● Active
Trigger: New signup
Day 1, Welcome email
42% open rate
Wait 3 days
Day 4, Feature highlight
38% open rate
847 contacts currently in this flow

Transactional Emails via API

Send order confirmations, password resets, invoice notifications, and any other triggered system emails through PostDog's transactional API. Deliver in milliseconds with 99.9% uptime SLA, full delivery logging, and the same drag-and-drop template editor your marketing team already uses, so your product emails look as good as your campaigns.

  • Sub-second delivery with global infrastructure
  • SMTP relay or REST API, your choice
  • Full delivery, open, and click logging per send
  • Shared templates between marketing and transactional emails
POST /v1/email/send
{
  "to": "jane@example.com", "template_id": "order_confirm_v2", "variables": {
    "order_id": "#4821", "total": 149.00, "name": "Jane"
  }
}
Delivery Log
Order #4821
0.3s ✓ Delivered
Password reset
0.2s ✓ Delivered
Invoice #209
0.4s ✓ Delivered

Advanced Segmentation & Personalisation

Send emails that feel personal at any scale. Build dynamic segments from any combination of contact properties, email behaviour, purchase history, or WhatsApp conversation data. Merge tags let you personalise subject lines, body copy, and CTAs, so every subscriber sees content relevant to them, not a generic blast.

  • Segment by any contact property or behaviour
  • Dynamic content blocks that change per segment
  • Personalise subject line and preview text
  • Merge tags for name, company, purchase data, and more
Audience Segment Builder Preview: 1,247 contacts match
VIP
AND
30 days ago
AND
Trial
JD
Jane Doe • VIP • Last open 42 days ago
MK
Mike Kumar • VIP • Last open 61 days ago
SL
Sarah Lee • VIP • Last open 35 days ago

A/B Testing

Stop guessing what works. Run A/B tests on subject lines, sender names, send times, and entire email designs to discover what drives the best results for your specific audience. PostDog automatically sends the winning variant to the rest of your list once statistical significance is reached, so you get the uplift without the manual work.

  • Test subject lines, preview text, and sender name
  • Compare entire email designs side by side
  • Auto-send winner when significance threshold is met
  • Detailed test results with confidence intervals
A/B Test, Summer Sale
Variant A
"Summer Sale: 30% off everything"
Open rate
38.2%
Click rate
5.4%
🏆 Winner
Variant B
"Your exclusive 30% off ends Sunday"
Open rate
47.9%
Click rate
7.1%
Statistical confidence: 94% • Sending to remaining 8,400 contacts in 2h

Unified Analytics & Reporting

Every email metric you need, in one place. Track opens, clicks, bounces, unsubscribes, and revenue attributed to each campaign, then compare across campaigns, segments, or time periods to understand what's working. One-click shareable reports mean you can send results to stakeholders without granting them a login.

  • Open rate, CTR, bounce and unsubscribe tracking
  • Revenue attribution per campaign and per send
  • Automated weekly digest reports to your inbox
  • Compare campaigns side by side on any metric
Campaign Analytics ↑ +12% vs last month
42.3%
Open rate ↑
6.8%
CTR
0.4%
Bounce
$8,240
Revenue
Open rate, last 8 weeks
W1 W2 W3 W4 W5 W6 W7 W8
Summer Sale Blast 48% open • $4.1k revenue
Re-engagement flow 31% open • $2.3k revenue

Why PostDog email gets results

42:1
average email ROI
99.9%
delivery uptime SLA
higher opens with behaviour triggers

Ready to send email that actually converts?

Start your free trial and send your first campaign in under 10 minutes.

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