Marco Rivera
Head of Marketing at PostDog
Marco has spent 12 years building marketing programs for B2B SaaS companies across Latin America and Southeast Asia. Before joining PostDog, he led demand generation at a Series B fintech where he consolidated six marketing tools into a single platform and cut CAC by 31%. At PostDog, he focuses on go-to-market strategy, content marketing, and helping businesses understand the ROI of multi-channel marketing.
Areas of Expertise
Articles by Marco
Strategy
Unified Marketing Platform: Why Consolidation Wins in 2026
Why unified marketing platforms beat fragmented tool stacks in 2026. Data on cost savings, productivity gains, and ROI from consolidating WhatsApp, email, and social.
Strategy
5 Social Media Metrics That Actually Matter in 2026
Vanity metrics are out. Learn which KPIs actually correlate with revenue, with benchmarks and formulas for engagement rate, CTR, conversion rate, SOV, and CAC.