Soma Sundaram
Senior Marketing Manager at PostDog
Soma is the Senior Marketing Manager at PostDog. He built PostDog to give growing businesses a single platform for WhatsApp, social media, and email marketing. He writes about multi-channel growth, WhatsApp Business API, and what it takes to build a SaaS product teams actually love.
Areas of Expertise
Multi-Channel Marketing
Go-to-Market Strategy
Marketing ROI
Tool Consolidation
SaaS Marketing
Demand Generation
Articles by Soma
Strategy
Unified Marketing Platform: Why Consolidation Wins in 2026
Why unified marketing platforms beat fragmented tool stacks in 2026. Data on cost savings, productivity gains, and ROI from consolidating WhatsApp, email, and social.
Strategy
5 Social Media Metrics That Actually Matter in 2026
Vanity metrics are out. Learn which KPIs actually correlate with revenue, with benchmarks and formulas for engagement rate, CTR, conversion rate, SOV, and CAC.