Bot Builder
Visual Flow Builder
for Chatbots
Build WhatsApp chatbots visually with drag-and-drop. Design complex conversation flows, add conditional logic, and deploy without writing a single line of code.
Build WhatsApp chatbots visually with drag-and-drop. Design complex conversation flows, add conditional logic, and deploy without writing a single line of code.
Design sophisticated chatbot flows with a canvas-based builder. No coding skills needed.
Traditional chatbot platforms require a developer to translate a marketer's idea into code, and that handoff introduces delays, miscommunication, and a backlog that slows every iteration. PostDog's canvas-based builder removes that bottleneck entirely. Your marketing or operations team can design, test, and publish a multi-step WhatsApp automation in an afternoon without writing a single function or opening a JSON config file.
Because the entire flow is visible as a diagram on the canvas, stakeholders across sales, support, and marketing can all review a bot's logic before it goes live, spotting gaps and edge cases that would otherwise only surface when a real customer hits a dead end. The result is fewer production bugs, faster iteration cycles, and automation that your whole team feels confident owning and improving over time.
Build complete conversation flows on an infinite, zoomable canvas without touching a line of code. Drag nodes onto the workspace, wire them together with directional connectors, and zoom out to see the full bot logic at a glance, or zoom in to edit a single message. The canvas updates in real time as you work, validating your flow structure and highlighting any broken connections before you go live so there are no surprises in production.
Create intelligent conversations that adapt in real time based on what users say, what they've purchased, or where they are in a funnel. Every branch decision point can evaluate keyword matches, regex patterns, button click responses, or stored contact variables, letting you build flows with the kind of context-awareness that feels human, not robotic. Session context persists across a conversation so you can reference earlier answers later in the same flow, enabling sophisticated multi-step qualification and onboarding sequences.
Start from a battle-tested library of automation templates built around proven conversion patterns, so you're not designing from a blank canvas every time. Each template covers a high-value use case, from abandoned cart recovery to lead qualification to post-purchase feedback collection, and every one is fully customisable to match your brand voice and business logic. One click to deploy, then tweak the copy and conditions to suit your exact workflow.
Your flow builder is only as powerful as the data it can access, which is why PostDog lets you call any REST API directly from a node on the canvas. Look up order status from Shopify mid-conversation, push a qualified lead to HubSpot the moment they answer your last question, or fire a Zapier webhook that kicks off an entirely separate automation in another tool. JSON path mapping means you can pull specific fields from API responses and use them as variables in subsequent messages, creating truly personalised automated journeys.
Flows in PostDog are not limited to WhatsApp, you can build sequences that span multiple channels in a single coherent automation. Start on WhatsApp, wait for a reply, and if none comes within 24 hours automatically follow up by email. Trigger social media actions from flow events, sync enriched contact data to HubSpot or Shopify via webhook mid-flow, or A/B test entirely different channel strategies against each other. Every branch can be previewed and tested independently before it touches a real contact.
See exactly where contacts enter, where they convert, and, critically, where they drop off, so you can fix the leaks instead of guessing. Every step in a published flow shows real-time contact counts, conversion rates, and the precise point most people abandon the sequence. Run A/B tests on message copy or button labels within a live flow, and let PostDog automatically weight traffic toward the winning variant once statistical significance is reached. Export raw flow data to CSV for deeper analysis or compliance reporting.
From blank canvas to live automation in three steps, no developer required.
Pick from message, delay, condition, media, and webhook nodes. Arrange them on the canvas and connect them with directional arrows to define the conversation path.
Choose what starts the flow, a keyword, a button click, an inbound message, a scheduled time, or an API event, then configure the if/else logic that routes contacts to the right branch.
Hit Publish and your flow is live instantly. The analytics dashboard shows active contacts moving through each step in real time, edit and republish at any point without downtime.
If a customer interaction follows a predictable pattern, PostDog's Flow Builder can handle it, at any scale, around the clock.
Get started free and deploy a bot in minutes, not weeks.
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